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Green Choice Sustainable Tourism Certification

Demonstrate your sustainability performance with a recognized sustainable tourism certification — and build trust with travelers, partners and global platforms.

A practical entry point into sustainable tourism certification — without unnecessary complexity.

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GSTC – Global Sustainable Tourism Council

    Key points

    • Independent third-party certification.

    • Accessible and scalable approach.

    • Increase visibility in sustainable tourism markets.

    Why sustainable tourism certification is becoming a requirement

    Sustainable tourism is no longer a niche; it is becoming a market requirement. Travelers, booking platforms, and regulators are moving away from unverified sustainability claims and toward credible, third-party certified sustainable tourism practices.

    Unverified claims are no longer enough.

    Green Choice offers a practical and accessible sustainable tourism certification to help businesses meet these expectations and compete in global markets.

    Green Choice is a sustainable tourism certification designed to help tourism businesses validate and communicate their environmental and social impact.

    Make your sustainability visible
    Clear criteria. No ambiguity.

    What does Green Choice evaluate?

    Green Choice sustainable tourism certification evaluates tourism businesses across key sustainability pillars:

    • Environmental impact (energy, water, waste, biodiversity)
    • Social responsibility and community engagement
    • Cultural heritage preservation
    • Operational sustainability and continuous improvement

    Applicable to hotels, eco-lodges, and tourism accommodations committed to responsible tourism.

    Differentiate your tourism business and make it visible

    Green Choice is designed as a practical entry point into sustainable tourism certification, especially for businesses that are not yet ready for more complex or costly schemes.

    • Access sustainable tourism certification without unnecessary complexity.

    • Position your business on global tourism platforms and distribution channels.

    • Build trust among international travelers and partners.

    • Start your certification process with a scalable, step-by-step approach.

    • Communicate your sustainability performance and increase your visibility in the market.

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    Turn your sustainability efforts into a competitive advantage, not just a claim.

    Structured process. Recognized results.

    A clear pathway to demonstrate and improve your sustainable tourism performance.

    Certification is valid for three years, with annual evaluations to ensure continuous compliance.

    Start your certification process

    Undergo independent third-party audit

    Undergo independent third-party audit

    Receive your certification and recognition

    A practical entry point into sustainable tourism certification

    Green Choice is designed for tourism businesses that want to start or strengthen their sustainability journey without the complexity of advanced sustainable tourism certification schemes, such as GSTC-recognized standards and other internationally recognized programs.

    • 3★ hotels and independent accommodations

    • Eco-lodges and nature tourism

    • Rural and community tourism initiatives

    • Growing tourism businesses with limited resources

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    77% of 3-star hotels still do not have sustainable tourism certification, representing a major opportunity to differentiate.

    One standard.

    Three levels of achievement

    A step-by-step approach aligned with your level of maturity.

    Why Control Union?

    Your certification partner for Green Choice

    Control Union is an approved certification body for the Green Choice standard, providing independent audits and certification services worldwide.

    • Global network of auditors and experts
    • Independent and credible third-party certification
    • Experience in sustainable tourism and global standards
    • Local expertise with international consistency

    FAQs

    Green Choice is a sustainable tourism certification that verifies a company’s environmental, social, and operational practices.

    Hotels, eco-lodges, and tourism accommodations that want to demonstrate responsible and sustainable tourism operations.

    Yes. Certification is carried out by independent and approved certification bodies, such as Control Union.

    Certification is valid for three years, with annual audits to maintain compliance.

    Start the process today!

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